How to use video to stand out in a crowded local market
6 min read
Your competitors have websites. They have ads. Almost none of them have real video. That's your opening.
What to shoot first
- A 60-second story-of-the-business video for your homepage.
- Short customer testimonials — phone-quality is fine.
- Behind-the-scenes clips of your team doing the work.
Where it goes
Homepage hero, Google Business Profile, Meta ads, YouTube pre-roll, and OTT/CTV. One shoot fuels months of content.
Keep it human
Local buyers want to see the actual people they'd be hiring. Polished-but-real beats overproduced every time.